Look, I don’t know who you are… but would you like to buy a car?'
- neda nahid
- 2 days ago
- 2 min read
We all know that type of salesperson. The one who jumps straight to the pitch before even learning your name, your needs, or whether you even need a car. 😅
It’s funny — but also a bit too real in some industries.
Selling without connection is like proposing on the first date.
Also: building relationships > pushing deals.
And then?
Spoiler Alert: Retention > Acquisition
In today’s world, it’s not enough to simply sell a product or a service. The real game-changer is what happens after the sale.
As someone working closely with customers every day, I’ve learned that customer retention is the real MVP (Most valuable Player).
Why?
Because anyone can sell once but turning that one-time buyer into a long-term partner? That takes work, empathy, and yes, sometimes sending that follow-up email even if it’s your lunch break and you’re starving.
Here’s What Happens When You Stick Around:
1. You Build Real Trust (Not Just “Slide Deck” Trust)
The pre-sale meeting is the first date: everyone’s polite, enthusiastic, and on their best behavior. But true trust is built when things get real when challenges pop up, and we show up to help fix them.
2. You Catch Issues Before They Become Fire Drills
Not every customer will raise a red flag right away. Sometimes they quietly struggle. A quick check-in might save them hours of frustration and save you a “Why didn’t anyone tell us?” email.
3. You Create Your Own Cheerleaders
A happy customer will tell their friends. An amazing customer will tag you in a LinkedIn post and say, “I didn’t know support could be this good.” That’s marketing you can’t buy.
4. You Save Money (and Your Sanity)
It costs far less to keep a happy customer than to chase a new one. Plus, loyal customers are usually more patient, more forgiving, and more likely to laugh at your corny tech jokes.
Tips for a Customer Relationship That Lasts Longer Than Some Marriages :😜
•Schedule regular (and human!) check-ins. No robot talk. Just real conversation.
•Listen like a therapist, solve like an engineer.
•Offer value continuously — updates, insights, or even a good meme now and then.
•Be proactive — because if you wait for them to come to you, you might already be too late.
Final Thought:
If we treat customer relationships like long-term partnerships and not one-night stands, we’ll see stronger loyalty, better outcomes, and maybe even the occasional thank-you gift (I accept coffee, by the way ☕ 😁 ).
Let’s not just sell and vanish. Let’s sell — and stay for a coffee! 😉
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